SMS Marketing for Ecommerce

Use Case
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How to increase sales through best practices in eCommerce SMS marketing

SMS Marketing fo eCommerce Case Study

As we all know, customer service in ecommerce is covered by email. However, SMS has its niche - both buyers and store owners confirm. Texting offers several unique advantages not only in solving problems faster or satisfy customers, but also in closing sales. E-commerce SMS customer service integrated with a messaging platform is a ready-made way for SMS marketing automation and transactional notifications.

Below is an example of a client from the telecommunications industry who had equipped his internal sales contact center with all communication channels - phone, chat, email, and, of course, SMS features were initially missing.

The potential of text messaging in communicating with online store customers is significant.

In our analysis, we conducted an audit of customer behavior on the eCommerce store and discovered that over 60% of the traffic came from mobile devices – a familiar scenario, right? However, the majority of sales were generated by customers visiting the site on a desktop computer. Behavioral analysis revealed that customers were reluctant to use the chat channel as it occupied too much page space, obscuring content visibility. Additionally, there was a navigational issue on the website: the chat widget would reload and sometimes lose connection with the customer when navigating between pages.

2way SMS Chat widget significantly increased mobile conversions.

After introducing the text message bubble, the proportion of conversations from the mobile channel surged by more than 90%! Customers appreciated the ability to text and return to conversations at any time. One year post-implementation, it was evident that customers no longer needed to visit the site to check for store contact numbers; they already had the number and didn't need to search for it.

Thanks to this tool, incremental sales across the entire site's increased by more than 19%.

2way SMS App: stay connected with your customers

But the benefits of SMS extend beyond initial contact. A few months later, another critical development occurred in the SMS channel.

Today, if the somebody calls and you're unavailable, for example, in a meeting, you can send a templated SMS like 'I'm in a meeting' or 'I'll call you back later.' Our research indicates that when unable to answer a call, 13% of customers respond with an SMS.

Thanks to the integration with our 2-way SMS App, we can schedule a specific contact time to write back to customers. Moreover, the channel is interchangeable: a customer can call back from an SMS or send an SMS if unable to answer a call.

This multi-channel approach has significantly improved customer experience and boosted overall sales metrics by 19%.

🏆 Use case achievements

90% growth in conversions
from the mobile channel, due to the ability for customers to return to the conversation anytime
19% increase in sales
across the entire site due to multi-channel approach and channel interchangeability

Success in three steps: That's how you can achieve it!



90% increase in mobile channel conversions
19% growth in overall sales.



Conduct customer behavior audit.
Implement 2way SMS Chat.
Enable two-way customer texting.



Sales underperformance from mobile device visit

“After the text message bubble was implemented, the share of conversations from the mobile channel grew by more than 90%!”
Start growing your business with 2way SMS Marketing Platform
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You'll gain access to all these tools out of the box, making your texting outreach effortless as a breeze 💨, regardless of your business type.

SMS Marketing for Ecommerce FAQ

Interested in discovering more about SMS Marketing for Ecommerce? Below, we've responded to some frequently asked questions. If you require further assistance, tips, or best practices, don't hesitate to reach out to our team.

Reasons to Use SMS Marketing for Ecommerce

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One of the primary reasons SMS marketing is used in e-commerce is its high open rate. With most recipients opening and reading text messages within minutes, it ensures that marketing messages are seen promptly. Additionally, SMS marketing allows for streamlined customer communication, delivering time-sensitive information such as order confirmations and delivery updates.

Getting Started with SMS for E-commerce

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To embark on the journey of SMS marketing for ecommerce, businesses must first build a subscriber list. This involves obtaining phone numbers from customers and obtaining their consent to receive SMS updates. Once the subscriber list is established, businesses can craft compelling messages and devise strategies to promote their ecommerce brand through text messages.

Best Practices for SMS Marketing in Ecommerce

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When employing SMS marketing for ecommerce, it's crucial to adhere to best practices to ensure optimal results. This includes obtaining customer consent before sending promotional messages and personalizing content marketing to enhance relevance. Furthermore, businesses should craft concise and compelling messages that provide value to recipients, ultimately driving engagement and conversion rates.

Tips and Strategies for Launching SMS Marketing Campaigns

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When launching SMS marketing campaigns for ecommerce, businesses should consider the timing and frequency of their messages to optimize engagement. Crafting compelling call-to-action messages and incorporating personalized offers can further enhance the effectiveness of these campaigns, driving customer interaction and increasing conversion rates.

How to Use SMS to Promote Your Ecommerce Brand

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To promote an ecommerce brand effectively, businesses can harness the power of SMS marketing by sending out promotional messages tailored to the preferences of their audience. Whether offering time-limited discounts, sharing exciting product updates, or inviting customers to exclusive events, SMS marketing can create a sense of exclusivity and urgency that motivates customers to make purchases.

Building Your SMS Subscriber List for Ecommerce

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An essential aspect of utilizing text messages for an ecommerce business is building a robust subscriber list. Incentivizing customers to subscribe to SMS updates by offering exclusive discounts or a first look at new arrivals can effectively grow the subscriber base, providing a direct channel to engage with potential customers and drive sales.

Using SMS Campaigns as a Marketing Tool for Ecommerce

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SMS campaigns serve as a potent marketing tool for ecommerce, allowing businesses to directly engage with their customer base, announce new arrivals, and drive traffic to their online store. With the potential for high open and conversion rates, SMS campaigns can significantly impact a company's marketing efforts, resulting in increased sales and brand visibility.

Exploring SMS Marketing Automation in Campaigns

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With the advancement of marketing automation tools, businesses can streamline their SMS campaigns, scheduling messages, and personalizing communication based on customer behavior and preferences. This automation saves time and enables businesses to deliver timely and relevant messages to their customers, enhancing the overall effectiveness of their SMS strategies.

Differentiating SMS message and Email Marketing in Ecommerce

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While email marketing allows for more elaborate content and visuals, SMS marketing offers immediate and direct customer communication. Understanding the unique benefits of each channel empowers businesses to utilize them effectively to engage customers at different touchpoints in their customer journey.

Advantages of Using SMS Marketing over Email Marketing

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The immediacy and high open rates of SMS text provide a significant advantage over email marketing. SMS is a great and opened within minutes of receipt, making them ideal for time-sensitive promotions and urgent customer communications.

Integrating SMS tool and Email in Your Marketing Platform

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Ecommerce businesses can create a cohesive and multi-faceted marketing strategy by integrating SMS and email marketing in their platform. Utilizing the unique strengths of each channel boosts customer engagement while maximizing reach and impact, ultimately driving e-commerce sales and brand loyalty.

Maximizing SMS Strategy for Your Ecommerce Store

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Maximizing the SMS strategy for an ecommerce store involves continuously refining and optimizing campaigns based on customer feedback and engagement data. Understanding the impact of different messaging strategies and leveraging marketing automation tools allows businesses to adapt and enhance their SMS marketing efforts, ultimately driving increased revenue and customer retention.

In conclusion, SMS marketing has emerged as an indispensable tool for ecommerce platform to engage customers, drive sales, and foster brand loyalty. With the potential to deliver concise, impactful messages directly to customers' phones, SMS marketing offers unparalleled opportunities to enhance the e-commerce experience, ultimately leading to increased sales and business growth.

Effective SMS digital marketing Strategies for Ecommerce

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Successful SMS marketing campaigns for ecommerce comprise essential components such as clear calls to action, engaging content, and offers tailored to the preferences and behavior of the target audience.

Ecommerce businesses can build and grow their SMS subscriber list by offering sign-up incentives, leveraging multiple touchpoints for opt-ins, and promoting the value of receiving exclusive offers and updates via SMS.

Examples of successful SMS marketing messages for e-commerce business stores include limited-time discounts, new product announcements, and personalized recommendations based on previous purchase history.

Implementing SMS Marketing Tools for Ecommerce

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An effective SMS marketing platform tailored for ecommerce should encompass features like contact management, message scheduling, campaign analytics, and integration capabilities with e-commerce platforms and other marketing tools.

Getting started with text message marketing for an ecommerce business involves setting clear objectives, understanding the target audience, and selecting a reliable SMS marketing provider that aligns with the brand's needs and goals.

Businesses can use text message campaigns as a marketing tool for their ecommerce efforts by crafting compelling content, segmenting recipients, and tracking campaign performance to optimize future messaging strategies.

How SMS Marketing Differs from Other Marketing Channels

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Unlike email marketing or social media advertising, SMS marketing offers a more direct and immediate way to connect with customers. With SMS messages, businesses can ensure that their messages are seen and read promptly, leading to higher engagement rates and better click-through rates compared to other marketing channels.

Setting Up Your SMS Marketing Campaign Goals

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Before launching an SMS marketing campaign for your ecommerce business, it's essential to define clear goals and objectives. Whether you aim to drive sales, increase website traffic, or boost customer engagement, setting specific and measurable goals will help guide your campaign strategies and measure its success.tes compared to other marketing channels.

Crafting Compelling Messages for Your Ecommerce Audience

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The success of a campaign hinges on the quality of the messages sent to your audience. Crafting compelling and engaging messages that resonate with your ecommerce audience is crucial. Personalization and relevance are key in capturing recipients' attention and driving them to take the desired action.

Personalization and Segmentation in SMS Marketing Software

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Personalization and segmentation are vital strategies for effective campaigns. By tailoring messages to specific customer segments based on preferences, purchase history, or demographics, businesses can increase the relevance of their messages and drive higher engagement and conversions.

Opt-In Strategies and Growing Your SMS Subscribers List

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Building a robust SMS subscriber list starts with implementing effective opt-in strategies. Encourage your website visitors or customers to opt-in to receive text messages by offering exclusive promotions, discounts, or valuable content. Growing your SMS subscribers list organically ensures that your messages reach an interested and engaged audience.

Compliance with ecommerce SMS Marketing Regulations

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Compliance with SMS marketing regulations is essential to maintain the trust of your audience and avoid legal issues. Ensure you have the necessary consent from recipients before sending out SMS and comply with regulations such as the Telephone Consumer Protection Act (TCPA) to avoid penalties.

SMS Marketing for e-commerce as Part of Your Multichannel Marketing Strategy

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Incorporating SMS marketing as part of your multichannel marketing strategy can help diversify your communication channels and reach customers where they are most active. Combining various SMS with channels like social media, email, and retargeting ads, you can create a cohesive marketing approach that engages customers at different stages of the buying journey.

Benefits of Integrating SMS Marketing strategies with Social Media for Ecommerce

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Integrating SMS marketing with social media platforms can amplify your reach and engagement with a broader audience. By encouraging social media followers to opt-in to your  campaigns, you can create a seamless connection between your social content and personalized SMS messages, driving traffic to your ecommerce store and boosting conversions.

Key Metrics to Track for Evaluating SMS Marketing Performance

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When assessing the success of your SMS marketing efforts, it's essential to track key performance metrics such as open rates, click-through rates, conversion rates, and subscriber growth. Analyzing these metrics can provide valuable insights into the effectiveness of your campaigns and help you optimize future SMS marketing strategies.

Analyzing Conversion Rates and Customer Engagement Through SMS

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Measuring conversion rates and customer engagement through SMS marketing can help you understand the impact of your messages on driving sales and building customer relationships. By analyzing how recipients interact with your text campaigns and tracking conversions, you can refine your messaging to improve engagement and achieve better results.

Calculating the ROI of Your e-commerce SMS Marketing

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To determine your campaigns' return on investment (ROI), consider factors such as the cost of sending messages, revenue generated from SMS-driven sales, and customer lifetime value. Calculating the ROI of your SMS campaigns can help you allocate marketing resources effectively and measure the impact of SMS marketing on your e-commerce sales.

Wondering how to increase sales? Try the 2way SMS App!