SMS Newsletter: engagement delivered

A complete toolset for creating SMS Popups, Keywords, Coupons and more to effectively acquire new leads
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Transform Browsers 🔍 into Buyers 🛒

Engage your website audience from the first click with captivating pop-ups, incentivize action with exclusive discount codes, and streamline communication with targeted keywords. Leverage our comprehensive SMS Newsletter toolset to transform visitors into loyal customers and witness your customer base expansion.

Benefits for Your Business

Capture your audience's attention immediately upon arrival on your site using our captivating pop-ups. Then engage and convert into loyal customers 💖

Pop attention up

Use our tools to create engaging SMS Popups. Capture your audience's attention immediately upon arrival on your site. Make a memorable first impression that draws them deeper into your offerings.
Build a strong, loyal customer base by engaging visitors with personalized interactions from the start, fostering long-term relationships and repeat business.

Coupons for premium audience

Encourage immediate action and increase conversion rates by offering exclusive savings, making customers feel valued and incentivized to make purchases
Deepen the engagement by offering Discount Codes directly through SMS messages, providing instant value and a compelling reason to subscribe or make a purchase.
Ensure optimal utilization of your promotions, amplifying customer loyalty while safeguarding your margins. Deliver singular discounts per customer, fostering an exclusive shopping experience and driving substantial ROI.

Keywords for targeted messaging

SMS Keywords simplify and streamline the opt-in process, allowing potential customers to easily join your list or access special offers with just a few simple texts.
Ensure your communication hits the mark every time by using targeted keywords that resonate with your audience, enhancing relevance and response rates.
Start generating new leads with 2way SMS Newsletter

Go further with acquired leads

2way SMS Marketing Platform delivers all the tools needed to act at every stage of the customer journey 👣
Discover the ultimate solution for 360o customer interactions 💌 with our 2way SMS Marketing service.
Engage directly with your acquired audience, gather valuable feedback, and personalize communication 💬 like never before.
Elevate your Customer Retention with instant, actionable responses. Leverage segmentation to deliver relevant content that resonates. Dive into detailed analytics 📈 to tailor your approach based on real customer behavior

Ultimate guide to creating an engaging SMS Newsletters

Learn how to boost your newsletter subscribers using SMS campaign. Discover text message newsletter tips and examples to promote your business effectively.

What is SMS Newsletter?

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SMS Newsletters are a type of  SMS marketing communication that businesses use to send news, updates, promotions, or other informative content directly to their subscribers' mobile phones via Short Message Service (SMS).

Unlike email newsletters, which may get buried in cluttered inboxes, SMS Newsletters are delivered to a place most people check frequently throughout the day — their text message inbox. With open rate of 98% this method allows for immediate and direct communication with an audience, ensuring higher visibility and engagement rates.

SMS Newsletters can include various content such as special offers, updates about new products or services, reminders for appointments or events, and links to longer content on websites.

Why should your business use SMS Newsletters?

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Your business should consider using SMS Newsletters for several compelling reasons:

  • High Open Rates: SMS text boast an exceptionally high open rate, typically over 90%, compared to email newsletters. This means your message is far more likely to be seen and read almost immediately after it's sent.
  • Direct Communication: Text messages allow for direct and personal communication with your audience. This direct line can foster a stronger connection and sense of loyalty among your customers.
  • Immediate Delivery and Response: SMS is instant, allowing you to deliver timely messages and receive quick responses. This can be particularly beneficial for time-sensitive promotions or important updates.
  • Wide Reach: With the vast majority of people owning mobile phones and keeping them within arm's reach, SMS Newsletters can reach a broader audience across demographics and geographical locations.
  • Higher Engagement Rates: The personal and immediate nature of SMS often leads to higher engagement rates. Subscribers are more likely to take action, such as participating in promotions or clicking on links to your website.
  • Cost-Effective: Compared to many other marketing channels, SMS marketing can be relatively low cost, especially considering the return on investment provided by high engagement and conversion rates.

What Are the Benefits of Text Message Newsletters?

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The benefits of text message newsletters are significant, offering a range of advantages for businesses looking to engage their audience effectively. Here are 10 key benefits:

  1. High Open and Read Rates: Text messages have an open rate of 98%, with most messages read within minutes of receipt. This ensures that your content is seen by a large portion of your audience. With 2WAY you're allowed to measure how your campaign is sending live through our analytics system.
  2. Immediate Engagement: SMS allows for instant delivery and quick responses, making it an excellent tool for time-sensitive offers, reminders, and alerts. Whenever a client responds, you'll see it in 2WAY's "Chats" section!
  3. Personalized Communication: Text messaging can be personalized for each recipient, increasing the relevance and effectiveness of your marketing efforts, and with 2WAY's ability to that, you will provide value and will encourage customers to click your call-to-action - shortened link created via 2WAY's link shortner
  4. Wide Accessibility: Nearly everyone has a mobile phone capable of receiving SMS, making it one of the most accessible forms of communication available, cutting across different demographics and locations. This is one of the greatest benefits that SMS provides.
  5. Increased Customer Loyalty: Regular, valuable communication via SMS can enhance customer loyalty by keeping your brand top of mind and providing exclusive offers and content.
  6. Cost-Effective: Compared to many other marketing channels, SMS newsletters are relatively inexpensive, offering a high return on investment through direct and effective communication. Check out our pricing to start your journey with SMS Newsletter.
  7. Direct Link to More Content: SMS can include links to websites, videos, or social media, driving traffic to your digital content and increasing engagement on those platforms. You can use also 2WAY's link shortner which helps you track who clicked, when clicked and how many times he has clicked, it helps you monitor the effects of your link shortner.
  8. Simple and Efficient: Crafting and sending SMS newsletters is straightforward, requiring less content creation time than other forms of digital marketing. This simplicity can lead to a more focused and efficient communication strategy. Having email newsletters is a challenge while with 2WAY's SMS Newsletters you're taken care off from setup to final product!
  9. Easy Opt-In and Opt-Out: SMS Subscribers can easily opt-in or out of receiving SMS messages, making it a user-friendly way to manage communication preferences and ensuring compliance with marketing regulations. With 2WAY's opt-in abilities such as pop-ups, keywords and qr codes your able to gather consent every way there's possible, an easy OPT-OUT function which is called "STOP" will allow you to keep record of how many opt-outs you had
  10. Measurable Outcomes: The effectiveness of SMS newsletters can be tracked with 2WAY's analytics through delivery rates, open rates, and engagement metrics, allowing businesses to adjust their strategies for better results

How to Collect Phone Numbers for SMS Newsletters?

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Collecting phone numbers for SMS newsletters is a crucial step in building a successful text message marketing campaign. Here are effective strategies, including the use of 2WAY's pop-up, keywords, and QR codes, to ethically and efficiently gather phone numbers:

2WAY's Pop-Up Forms: 2WAY's pop-up forms on your website are an interactive and user-friendly way to encourage visitors to sign up for your SMS newsletter. These pop-ups can be timed to appear after a visitor has spent a certain amount of time on your site or is about to exit, presenting them with a clear and concise call-to-action (CTA). For instance, offering a discount or exclusive content in exchange for their phone number can significantly increase sign-up rates. Make sure the value proposition is clear: "Sign up for exclusive SMS deals!" Check out  how 2WAY helps you collect numbers via 2WAY POP-UPS.

Keywords to Text: Using a keyword that customers can text to a designated number is a straightforward method for them to opt into your SMS newsletters. Promote this keyword across various channels, such as social media, your website, or in-store signage. For example, you could advertise, "Text JOIN to 12345 to receive exclusive updates and offers via SMS." This method is not only simple for users but also allows for easy tracking of the effectiveness of different promotional channels. Check how can you achieve those things with 2WAY's Keywords.

QR Codes: QR codes are becoming increasingly popular due to their convenience and the widespread use of smartphones. Place QR codes in strategic locations, such as product packaging, in-store displays, or event materials. When scanned, the QR code can direct customers to a sign-up form for your SMS newsletter. Ensure the landing page is mobile-optimized and the sign-up process is as straightforward as possible. In 2WAY you can create QR Codes which would help you achieve those things!

Landing Pages: In 2WAY app you're not only able to create pop-ups, mobile pop-ups, keywords and QR Codes to gain consent. You can achieve a lot more with landing pages, which you can create for the puropse of collecting consent for SMS Newsletter.

How to Combine Your Email Newsletter with a Text Newsletter using 2WAY?

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I'ts very easy... use 2WAY's Keywords and QR Codes for this purpose. Here are the steps what you should to combine e-mail + SMS together!

Step 1: Email Newsletter Announcement
The company sends out an email newsletter announcing the upcoming launch of the eco-friendly apparel line. The email includes rich visuals of the products, sustainability credentials, and a compelling call-to-action (CTA).

Step 2: Inclusion of Keyword and QR Code
Within the email, the company includes a section titled "Get Exclusive Launch Updates." Here, subscribers are presented with two options to receive real-time updates and exclusive offers related to the launch:

  • Keyword Option: Subscribers are invited to text "ECOCHIC" to a Toll Free or Local Number to sign up for SMS updates.
  • QR Code: A visually appealing QR code is also provided. Scanning the QR code takes subscribers to phones' message app or a mobile-friendly sign-up page where they can easily opt into SMS notifications.

Step 3: Incentivizing the Sign-Up
To encourage sign-ups, the company offers an immediate incentive. Subscribers who sign up for SMS updates receive early access to the new line and an exclusive discount on their first purchase. This incentive is clearly communicated alongside the keyword and QR code to increase conversions.

Step 4: Follow-Up and Engagement
Once subscribers sign up for SMS updates, they receive a welcome message confirming their subscription and detailing their early access and discount benefits. Leading up to the launch, SMS subscribers receive personalized updates, including sneak peeks of the products, sustainability highlights, and reminders of the launch date.

Step 5: Analysis and Adjustment
The company monitors the conversion rate from email to SMS subscribers, as well as the engagement levels with both the email and SMS campaigns. This data informs future campaigns, allowing the company to refine their approach and messaging for even better results.

Now that you're familiar with the theory of setting up Keywords and QR Codes with the 2WAY App, you might be curious about the practical side. Click here to book a live demo for a step-by-step walkthrough.

How to CoBest Practices for Text Newsletters Subscribersmbine Your Email Newsletter with a Text Newsletter using 2WAY?

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By following these best practices and leveraging the features of 2WAY, businesses can effectively manage their SMS newsletters, ensuring high engagement, compliance, and a positive subscriber experience:

Leverage 2WAY's Variety of Opt-In Methods: To grow your text newsletter, utilize 2WAY's opt-in methods such as pop-ups on your website, dedicated landing pages, QR codes in physical and digital spaces, and keywords that potential subscribers can text to sign up. These tools are designed to make the process as seamless as possible, allowing customers to opt-in through multiple channels, from mobile devices to web forms.

Create a Compelling Call to Action: Your sign-up prompts should include a clear call to action (CTA) that communicates the value of your newsletter. Whether it's exclusive access to promotions, informational newsletters, or updates via text, make sure potential subscribers know what they'll gain. This could be in the form of early access, a free trial, or exclusive content that they can't find elsewhere.

Utilize Double Opt-In: When someone signs up for your newsletter via any method, use 2WAY to send a confirmation message. This not only ensures compliance with regulations but also confirms the subscriber's genuine interest. This "text to confirm" step adds an extra layer of engagement, ensuring your list is filled with interested parties.

Balance Promotional and Informational Content: Striking the right balance between promotional newsletters and informational content is key. Engage marketing copywriters and designers to craft messages that are concise yet compelling, ensuring each message provides value to the subscriber. Remember, the power of text lies in its immediacy and directness—use it to deliver one message that resonates with your audience.

Personalization and Segmentation: Tailor your messages to specific groups within your audience to increase relevance and engagement. 2WAY allows for segmentation and personalized messaging, ensuring that subscribers receive content that's most applicable to them. Personalization elevates the subscriber's experience, making your texts a welcome sight in their inbox.

Easy Opt-Out with "STOP" Feature: 2WAY offers an easy opt-out feature where subscribers can text "STOP" to be immediately added to a blocklist, preventing any further messages from being sent to them. This respects the customer's preferences and is a critical part of maintaining trust and compliance.

Transparency and Privacy: Be transparent about how subscriber data will be used and ensure privacy is protected. This builds trust and confidence in your brand, making subscribers more likely to engage with your content.

Integrate with Other Marketing Channels: Don't underutilize SMS as one marketing tool among many. Integrate it with your email campaigns, social alerts, and other marketing strategies to create a cohesive experience. For example, encourage your email subscribers to sign up for text updates to get real-time notifications, leveraging the immediacy of SMS.

Analyze and Adapt: Use data-driven insights to continuously improve your SMS newsletter's performance. Track metrics like click-through rates and engagement to understand what works and what doesn't. This ongoing analysis allows you to refine your approach, ensuring that your SMS marketing remains a valuable tool in your arsenal.

Promote Signups across Channels: To promote your text newsletter, make the option to sign up visible across all your platforms. This could include a checkbox on your web form during purchase or sign-up processes, in receipts and other transactional emails, or as a part of a social media call to action.

Offer Incentives: Encourage signups by offering something of value in return. This sense of urgency can be a powerful motivator, whether it's exclusive discounts, early access to sales, or valuable informational content.

Keep Subscribers Informed: Regularly update your subscribers about any changes to your newsletter or new features. Keeping subscribers informed fosters a sense of community and keeps them engaged with your brand.

How Can 2WAY Help with Different Types of SMS Newsletters?

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2WAY stands out as a comprehensive solution for all your SMS newsletter needs, offering a range of tools and features that simplify the process of creating, sending, and managing various types of SMS newsletters.

  • Promotional Newsletters: Wondering how to effectively reach your customers with special offers and promotions? 2WAY specializes in crafting and distributing promotional SMS newsletters that drive sales and engagement. Its targeted messaging system ensures your promotions land in the right hands at the right time, making every text count.
  • Informational Newsletters: Need to share valuable content, industry news, or updates about your services? 2WAY provides the tools to send informational SMS newsletters that keep your audience informed and engaged. With 2WAY, sending text messages that educate and add value to your customers’ lives has never been easier, ensuring you maintain a position of authority and trust.
  • Transactional Updates: Looking for a reliable way to send order confirmations, shipping notifications, or service updates? 2WAY automates the process of delivering transactional SMS newsletters, offering your customers peace of mind with real-time updates directly to their mobile devices. This builds trust and enhances the customer experience, all while saving you time and resources.
  • Engagement Newsletters: Want to create a two-way dialogue with your audience? 2WAY facilitates engagement through interactive SMS newsletters, allowing you to conduct polls, request feedback, and involve your subscribers in meaningful conversations. Engage your audience with messages that matter, turning passive readers into active participants.
  • Event-Related Newsletters: Planning an event and need to boost attendance? Use 2WAY to manage your event-related SMS communications effortlessly. From initial invites to event reminders and follow-up messages, 2WAY ensures your event stays top of mind for your audience, driving higher engagement and attendance rates.
  • Integration Alerts: Experiencing significant changes to your services or updates that your customers should know about? 2WAY helps you communicate these changes effectively through integration alert SMS newsletters. Keep your audience informed of any new features or important updates seamlessly, ensuring they always have the latest information.

Whether you’re looking to promote, inform, engage, or update, 2WAY provides the platform to do it all efficiently and effectively, making it easier than ever to connect with your audience in meaningful ways. Book a demo here for hands-on presentation for your business.

How to Unsubscribe Text Marketing Messages?

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Unsubscribing from text marketing messages is designed to be straightforward and user-friendly, ensuring that you have control over the communications you receive on your mobile device. Many SMS marketing platforms, including 2WAY, incorporate a simple opt-out feature that respects the recipient's preferences while complying with regulations. Herea are some best practices to let your Subscribers unsubscribe from SMS Newsletter:

Reply with "STOP": To unsubscribe, simply reply to any of the marketing text messages with the word "STOP." This is a universally recognized command that SMS marketing platforms understand as an opt-out request.

Automatic Unsubscription: Once you send the "STOP" response, 2WAY (or any other similar platform) will automatically process your opt-out request. You will be added to a blocklist, ensuring that you no longer receive marketing messages from that particular sender.

Confirmation Message: After you've replied with "STOP," you should receive a final confirmation message informing you that you have successfully unsubscribed. This message serves as assurance that you will not receive further texts from the sender.

No Further Action Required: Once you receive the confirmation, there's nothing more you need to do. If you ever decide you want to start receiving messages again, you would need to proactively opt back in through the original subscription method or by contacting the sender directly.

The "STOP" feature provided by 2WAY is part of its commitment to ethical marketing practices and compliance with regulations like the TCPA (Telephone Consumer Protection Act) in the United States. It ensures that the process of unsubscribing from text marketing messages is as simple as receiving them, giving recipients complete control over their communication preferences.

Remember, reputable companies and organizations will always make it easy for you to opt out of receiving SMS marketing messages. If you encounter any difficulties in unsubscribing or continue to receive messages after opting out, it's recommended to contact the company directly for further assistance.

Still Have Questions About How to Send SMS Newsletters?

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Curious about how to leverage SMS newsletters effectively? Know that 29% of people respond to SMS campaigns, a statistic that underscores the potential impact of text message marketing. However, we understand that it can be a challenge for even the most seasoned marketers to navigate this space, especially with ongoing changes to email regulations and the constant battle for visibility in a crowded email inbox.

That's where 2WAY comes in. Our platform ensures your messages stand out, reaching your audience even when their email inboxes are overflowing. Marketers use 2WAY to craft compelling SMS newsletters that engage customers directly on their mobile devices, bypassing traditional barriers and delivering your content right into their hands—literally.

With 2WAY, you can send targeted messages within minutes, enabling real-time communication with your audience. This immediacy is a game-changer, transforming how you connect with customers and opening up new opportunities for engagement.

We invite you to book a personalized demo to see 2WAY in action. Discover how our platform can revolutionize your SMS newsletter strategy, making it easier than ever to send impactful messages that resonate with your audience. During the demo, you'll witness firsthand the power of text as a valuable tool in your marketing arsenal.

Don't let the challenges of the digital marketing landscape hold you back. With 2WAY, you can navigate these changes confidently and elevate your communication strategy. Contact us today to schedule your demo and start exploring the possibilities. Let's unlock the potential of SMS newsletters together, reaching your audience in the most direct and engaging way possible.

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